青岛啤酒股份公司综合财务分析

摘    要
企业的会计报表是依据日常的会计核算资料加工整理，用以说明一定时期财务成果和特定日期财务状况的报告，它能够概括地表现企业一定时期的经济活动情况和结果。但是，由于会计报表是严格按照特定的结构和格式编制而成，它所反映的信息不是直观地展现在报表使用者面前，通常只有专业人员才能清楚地表述其内涵。因此，要探求财务报告所提供的有价值的信息，就要对财务报告进行有效的分析。
有鉴于此，在介绍财务分析相关理论知识的基础上，以青岛啤酒股份有限公司为研究对象，以其最近三年的财务报表为基础，对其经营成果和财务状况进行财务分析，找出了其存在的问题，并提出了有针对性的改进建议。以期为青岛啤酒股份有限公司改善财务管理工作提供有益借鉴，为广大利益相关者进行财务分析提供有益参考的方法。

关键词：青岛啤酒；财务分析；比率分析法；杜邦分析法
Qingdao beer stock company comprehensive financial analysis
Abstract
The enterprise accounting statements are based on the daily accounting information processing, to explain certain period financial results and specific dates financial status report, it can be summarized in the economic activities of enterprises must period and results. However, due to the accounting statements are strictly according to the particular structure and format, it reflects the information is not directly in front, usually only the professional can clearly express its connotation. Therefore, to seek financial reports provide valuable information on financial reports, effective analysis.
In view of this, the financial analysis on the basis of relevant theoretical knowledge, Qingdao beer Co., ltd., as the research object, by its recent three years of financial statements based on its operating results and financial status of financial analysis, find out the existing problems, and puts forward some Suggestions to improve the targeted. In order to improve Qingdao beer Co., LTD provides useful reference for financial management work for all stakeholders, financial analysis method of reference.
Key words: Qingdao beer; Financial analysis; Ratio analysis; Dupont analysis

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