关于青岛啤酒并购战略研究

摘    要
    在相关政策的鼓励下，啤酒行业兴起了一股并购的热潮。然而从实际效果看，真正实现并购目标的企业却并不多，经常出现的问题是企业在并购整合中缺乏正确的战略，容易因盲目投资而失去自我，甚至被庞大的资产和业务给拖跨。因此，通过对青岛啤酒并购整合战略研究，积极探索如何提高啤酒企业的竞争力，使啤酒行业的并购朝良险方向发展，是具有现实重大意义。首先对企业并购的基本理论进行了简要的阐述，并分析了青岛啤酒的背景和并购历程。在总结青岛啤酒并购整合战略带来的经验和启示的基础上，对啤酒企业探索提高竞争力的方法提出积极的对策建议，并对青岛啤酒并购整合战略研究未来发展进行展望。

关键词：啤酒行业；并购；并购整合；并购战略
Study on Merger and Acquisition Strategy on Qingdao Beer
Abstract
     Encouraged by national policy, a wave of mergers and acquisitions for the rise in beer industry boom. However, from the perspective of actual effect, really not many enterprises to achieve merger goals, recurring problem is the lack of proper in the acquisition and integration of the enterprise strategy, lose themselves vulnerable to blind investment, or even be huge assets and business to drag across. Therefore, through the acquisition and integration of Qingdao strategic research, exploring how to improve the competitiveness of enterprise of beer, the beer industry merger and acquisition Asayoshi insurance development, is of real significance. First provides a brief description of the basic theory of enterprise merger and acquisition, and analysis of the background and the merger and acquisition process of Qingdao Beer. At the conclusion of merger integration strategy of Qingdao on the basis of experience and inspiration, beer exploration method to improve the competitiveness of enterprises put forward positive suggestions, and acquisition and integration strategy for future development prospects of Qingdao.
 
     Key words：Beer industry; mergers and acquisitions; merger integration; mmerger and acquisition strategy

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