浅谈洪洞民俗旅游现状及开发策略

摘要: 伴随着全球经济的增长，人们闲暇时间和收入的增多，交通通讯技术的不断进步，大众化的民俗旅游作为一种高层次的文化旅游正从和平稳定的国际环境中脱颖而出，并成为旅游开发的重点。民俗文化作为一种重要的旅游资源，其价值在现代旅游中日益展现出来。山西省洪洞县民俗旅游资源丰富多彩，别具一格，具有较高的经济价值和社会价值。本文在分析洪洞民俗旅游资源的基础上，探索如何将其开发利用，以推动洪洞旅游资源大县到旅游经济强县的转变。
关键字: 洪洞  民俗旅游  开发策略
The status and development
strategy of Hong tong folk tourism

Abstract:With the rapid improvement of global economics, the increase in people’s leisure time and income, and the continuous advancement of communication techniques, as a high-level cultural tourism, the world-wide popularized folk tourism is standing out from a peaceful and a stable international environment and each country gives its priority to the development of tourism. As an indispensable tourism resource, the value of the folk culture manifests itself in the modern business of tourism. The tourism resource of folk in Hong tong is rich and colorful, unique and special. It has high economic and social value. Based on the general types and conditions, this paper talked about the folk cultural tourism resources and explored how to make good use of it in order to impulse the transform of Hong tong from the rich resource-based  county to the powerful tourism-based one.

Key words:Hong tong  folk tourism  development strategy

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