从心理学视角浅谈青年女性健康之旅项目设计

摘 要
    随着生活水平的提高,人们纷纷外出旅游,追求身心健康。女性市场是旅游市场的重要组成部分,随着客源市场的竞争日趋激烈,女性旅游市场逐渐发展成为旅游业的新宠。青年女性作为一个特殊的群体,有着丰富的心理特征,她们的旅游活动有着自己的特点。本文从青年女性的心理健康角度分析了她们对健康旅游的需求,设计出相符合的旅游项目，以期对女性旅游研究起到抛砖引玉的作用。

关键词
青年女性 ; 心理 ; 健康旅游;  旅游项目设计
Analysis of Item Designing of Young Women Health Tourism from Their Psychology

Abstract
 With the developing of life level , people make a tour to seek for health of body and mind. Women’s market was important components of the tourist market, as competition of traveller’s market being becoming fiercer,women’s tourist market developed into the new favourite of tourist industry gradually. As a special group, young women have abundant psychology characteristics , there are self peculiarities in their tour activities. In this thesis , we analyze young women demands of health tour , design matched tour items from their psychology health.

Keywords
 Young women ;Psychology ; health tour ; tour item designing

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