试论湖南莽山国家森林公园的旅游发展对策

摘 要
莽山国家森林公园摆脱了传统林业模式，朝着旅游方向发展，但发展较为缓慢。本文分析了莽山国家森林公园的旅游资源特点及其客源市场，并以此为基础，针对莽山国家森林公园在旅游发展中存在的问题，从基础设施建设、旅游宣传与促销、招商引资力度、规范化管理、专业人才培养、特色文化的开发和产品产业化经营等方面，提出了旅游发展对策。莽山国家森林公园在旅游发展中应把握森林旅游资源开发的原则，注重旅游资源、生态环境的保护，采取有效地、可持续的旅游发展措施。

关键词
森林公园；旅游发展；问题与对策；莽山
Study on Tourism Development Strategy of Mangshan National  Forest  Park  in  Hunan  Provinec

Abstract
The development model of  Mangshan National forest park is getting away from the traditional forestry model and in the direction of tourism，but the relatively slow development. This paper analyzes the characters of Mangshan Mountain National Forest Park’s tourism resources and source markets, and on this basis, against the existing problems in the tourism development of Mangshan National Forest Park, gives the development countermeasures from infrastructure construction, tourism publicity and promotion, standardized management, professional personnel training, cultural characteristics and development of products and so on aspects. The tourism developmen of Mang Mountain National Forest Park should grasp the principles of development, focus on tourism resources, ecological and environmental protection and adopt effective and sustainable tourism development initiatives.

Key words
Forest park ;  tourism development;  problems and present situation;  Mangshan

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