虚拟社区中的群体信息行为研究

摘要
随着互联网逐渐融入人们的生活，网络和人们的生活的联系日渐紧密。虚拟社区的出现，为人们的休闲和工作提供了网上活动的场所。虚拟社区已经成为人们网上信息交流的主要场所，人们进入社区寻找感兴趣的信息，并将自己的信息与他人分享。目前国内外对虚拟社区的各方面都有所研究，但其中对虚拟社区成员信息行为的研究相对较少。本文采用文献回顾和问卷调查的方法，对虚拟社区中的群体信息行为进行研究分析，希望可以从中得出一些有价值的结论，能够帮助社区运营者更好地了解群体的信息行为，从而更好的为社区群体提供服务。
笔者立足国内外的研究现状，对虚拟社区中成员的信息需求和信息行为进行较深入的分析，并从三个维度对社区成员信息行为的影响因素进行了综合分析。在信息行为影响因素分析的基础上，笔者还提出了虚拟社区中群体的信息行为指标体系。该指标体系较科学，可以较好的对虚拟社区中的信息行为进行测评。为后续的研究者或者虚拟社区的运营者提供信息行为的测评工具。

关键词：虚拟社区，信息行为，影响因素，信息需求
Abstract
As the Internet gradually integrated into people's lives,the network and people's lives has become more and more closely linked. Virtual communities has become a venue for online activities and leisure.Virtual community has become the main place for the exchange of information online.People come into the community to find interesting information and share their information with others.The relevant areas of virtual communities have been studied  at home and abroad ,but information on the behavior of the virtual community members is still study less.In this paper，the author used methods such as literature review and survey to make a research for the information on the behavior of the virtual community members，hoping to draw some valuable conclution that can help the virtual community operations to know more about the information on the behavior of the virtual community members，and provide better services to community members.
Based on the recent status,we have a in-depth analysis for information act features of members of virtual communities,and then analyze from three dimensions of information behavior factors.Base on the analysis of information behaviour factors，the author also proposed a information behavior indexes for the members of virtual communities.The index system is scientific,can evaluation of the information behaviour on the virtual community well.Providing researchers for the follow-up or virtual community operations evaluation a tool of information behaviour.

  Key Words：virtual community，information behaviour，influence factors，information demand.

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