地方性日报版面风格比较

摘要

随着经济的快速发展，科技的日新月异，报纸行业也有着不一样的发展。报纸作为一种纸质媒体，要吸引受众的注意并购买，报纸的内容及版面的风格就显得尤为重要。版式是报纸内容编排的表现形式，是内容的承载者和反映者。报纸的内容固然重要，但版式是表达报纸内容的一种语言方式；是吸引读者阅读的一种手段；是彰显报纸个性的一种表现力。由此可见，版式和内容对于一份报纸而言是同等重要，二者不可分割。地方性日报作为报纸的一种，相对于其他专业类的报纸而言，它所要面对的受众层面很广，因此在版式、内容等方面必须尽可能地照顾到各个阶层的需求。然而不同地区的日报又有着各不相同的风格，报道的内容、语言的特色、版面的排版等等方面来体现各个地区的地方特色。本文从具体案例着手，通过对长江三角洲和珠江三角洲的某些地方性日报的版面风格展开分析，对比讨论两地区地方性日报版面相互之间的异同，研究造成这些地方性日报风格各异的原因。

关键词：地方性；日报；版面风格
The comparison of different city daily layout style

Abstract

  With the rapid development of economy, science and technology is developing rapidly, and the newspaper industry has also had a different development. The newspaper as a paper media, to attract the attention of the audience and purchase, the contents of a newspaper and the style of the layout are particularly important. The format is the newspaper content arrangement forms of expression, is the content of the bearing and reflect. The contents of a newspaper is important, but the format is a kind of express newspaper content language style; To attract readers is a means; Is a kind of individual character reveals newspaper expression. This shows, format and content to a newspaper as is equally important, they are inseparable. As the newspaper in city daily, relative to other professional newspaper is concerned, it will face the audience level is very wide, so in the format and content must take care of all levels as much as possible to the demand. However different regions of the daily are all different style, such as reports of contents, language features, page layout and so on aspects of to reflect each region of the local feature. This paper, from the start of the specific case, through to the Yangtze river delta and pearl river delta city of some of the journal on layout style analysis, comparative discussion in two city layout the differences between each other daily newspaper, the cause of these city of different styles daily reason.

Keywords: locally; Daily; Layout style

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