大学生旅游市场开发的研究

摘要：随着我国旅游市场的进一步完善和大学生消费水平的逐步提高，大学生旅游市场显示出巨大的潜力。文章通过分析大学生旅游市场的特征，结合大学生特殊的行为特点和需求，以及该市场存在的问题，分析了开发大学生旅游市场的重要行和可行性，具有针对性的提出了建立切实可行的开发策略和方案。
关键词：大学生旅游  旅游产品  旅游市场

Research on Development of University Students' Tourism Market
Abstract: As the perfection of China's tourism market and the gradual improvement of the college students' consumption level, great market potential is being shown. According to the features of university students market and their special demands, and the market's problem with it, the article analyzes the importance and feasibility of university students market, it has directly proposed establishing feasible development strategy and plan
Key words: University students travel   Tourism production  Tourism market

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】