武功山旅游经济发展模式探讨

  摘 要：本文通过对武功山旅游经济发展的总结，分析了武功山现有的旅游经济发展模式：政府主导、景区带动、生态旅游型等；指出了其存在的问题：旅游资源开发滞后、管理机制不健全、宣传促销的力度不强，旅游招商成效不明显、发展模式缺乏创新性以及循环旅游经济意识欠缺、配套设施建设和投资结构不完善等；探讨了武功山新的旅游经济发展模式：政府明确服务者角色、企业主体参与市场运作 、旅游组合营销等。
关键词： 武功山；旅游经济；发展模式
Martial arts mountain tourism economic                development mode discussion
 
Abstract: This paper from the development since recent years the development of tourism economy in Wugong Mountain are summarized, with the actual situation of Wugong Mountain, analyzes the existing Wugong Mountain tourism economic development mode: government leading, scenic drives, ecological tourism, development mode; points out its problems: tourism resources development lag, management mechanism is not perfect, promotion the strength is not strong, tourism investment effect is not apparent, the lack of innovation and development model of circular tourism economy consciousness, lack of supporting infrastructure construction and investment structure is not perfect. On the Wugong Mountain tourism economic development mode: explicit government service role, enterprises to participate in the market, such as tourism integrated marketing.
Keywords: wugongshan; tourism; development models

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