互联网对传媒产业的影响

中文摘要
互联网的发展给世界带来了前所未有的大变化，人类从此进入了多元化的全新时代。借助互联网，人们的传播方式在时间和空间两个维度上获得了空前的突破，地球村正在成为一个现实。互联网时代的到来推动了各行各业的变化、重组和改革。在这个时代背景下，传媒产业面临着各种各样的挑战，而对于传媒产业来讲，是挑战，也是机会。借助互联网带来的商机，传媒能进一步推进自己的改革与创新，在创新的前提下求得效率，实现更好的生存与发展。文章主要阐述互联网给传媒产业带来的影响，以及传媒产业在互联网时代的发展现状、趋势及所采取的对策。

关键字：互联网，传媒产业，新媒体，影响，对策
ABSTRACT
The development of Internet has brought the unprecedented changes to the world. Come to heel, human entered a new pluralism age. Human’s mode of transmission obtained a great breakthrough both in time and space. At the same time, the global village has been becoming a reality. In the information age, changes such as reassemble, reformation have been happening in different kinds of industries. Nowadays, the media industry is confronting with different challenges. However, as for the media industry, it is an opportunity rather than a challenge. To get help from the commercial opportunity of Internet, the media industry can advance its reformation and innovation further, obtain efficiency on the base of the innovation, and earn a better survival and development. This article mainly elaborates the influence which Internet brings to the media industry, the present situation of media in the modern age as well as its development tendency. What measures does the media industry take to meet the challenges will be also elaborated in this article.

Key words: Internet, media industry, new media, influence, measure

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