丽水市旅游集散中心的形成与强化研究

摘  要
旅游集散中心是散客旅游市场发展的产物，是适应散客需求的一项新兴旅游运作方式。丽水市旅游集散中心自2004年成立以来，在丽水市旅游局的大力扶持下，成功地实现了跨越式发展，成为丽水旅游行业的龙头企业。它基于迎合巨大的散客市场需求、地方旅游发展战略的需要、完善散客旅游服务体系的需要形成。该中心在发展过程中主要存在重团体轻散客、网络信息平台建设水平低、导游服务供给与散客需求略有脱节等问题，为解决这些问题，必须提高认识、加强市场调研和宣传攻势，做好促销，探索散客服务的优化模式，以求强化丽水市旅游集散中心的建设。

关键词
散客，旅游集散中心，对策，丽水

Study on Formation and Strengthening about the Travel Collecting and Distributing Centre in Lishui
Abstract
The travel collecting and distributing centre is a result development of the individual tourist travels market, which can meet the need of individual touristm.It is also a new developing travel operation way. The travel collecting and distributing centre in Lishui had been established since 2004, under the Lishui City Tourism Administration's support down energetically, enterprise having realized great-leap-forward development, having become successfully. It was based on the catering to the individual tourist travels market demand, adapts the local tour development strategy, perfecting the service system need of the individual tourist tour to form. In the developing process, it mainly has the heavy group tour light individual tourists, network information platform builds the level low grade problem, the tourist guide serves supplying and individual tourist needs having a bit being out of joint and so on problems .In order to solve these problems, must enhance the understanding, Strengthens the market investigation and agitprop campaign, do better sales promotion, explores optimized pattern which the individual tourist serves, promotes the many kinds of tour lines and so on，in order to strengthen construction of the travel collecting and distributing centre in Lishui, and taking advantage.

Keywords
 Individual Tourist；the Travel Collecting and Distributing Centre；
Countermeasure；Lishui

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