高校旅游生态环境变迁及发展策略探讨

摘 要
国家、社会、经济、文化发展为高校旅游提供了坚实的基础条件，市场的激烈竞争迫使有识的旅行社与高校开始关注高校旅游市场的社会宣传和经济效益，高校旅游也是激励学生奋进向上和家庭投资教育的良好方式；但从目前我国高校旅游发展来看，主要问题有：高校游变味，宣传内容也有不实之处，产品设计形式单一，高校的正常工作及教学秩序受到干扰，环境遭到破坏，经营、组织和管理关系并未理顺；新时期，对高校旅游的开发应该紧密联系高校旅游资源实际，充分利用高校独有的优势，要统筹科学规划，实现国家、社会、高校、旅行社和家长学生四赢的效果。

关键词
高校旅游；生态环境；文化内涵；发展策略
Tourism College of the Ecological Environment Change and Development Strategy to Explore

Abstract
The development of the country ,society ,economy and culture has provided solid basis condition for the tourism of the colleges and universities, the competition of the market has forced colleges and universities and the travel agencies begin to pay attention to the tourism market and economic benefits and social promotion, the tourism of the colleges and universities also courages students to bravely make progress and is a good family way to invest in education. But, in the terms of that colleges and universities tours of our country at present, the primal problems have: the change of the taste of the tourism of the colleges and universities, promotional content being not true , the design of the product form being simple, colleges and universities regular job and teaching order being met with disturbance , the environment being destroyed, the relation of the manage , organization and operation being disordered. Nowadays, we should connect with the practical resource of the tourism of colleges and universities when develop the product of the tourism closely, and make full use of the advantage of colleges and universities, and coordinate and plan the scientific program to make the realization of the benefits of the state, society, colleges and universities, travel agencies , parents and students comes true.

Key words
Tourism college；ecological environment；culture; development strategy

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