从女性受众角度论时尚类节目的发展——以湖南卫视《我是大美人》为例

摘要：本文以“湖南卫视《我是大美人》”为例，结合国内外传播学理论，广播电视新闻学理论，消费学理论，在详细的采访，调查数据的支持上，从女性这一特殊受众群体的角度，指出在当今时代时尚靓妆类节目发展的每个阶段中时尚类节目的特点，指出其不足，从而指出时尚类节目在日益进步，发展的过程中，如何探索出一条新型道路，以获得更多的受众认同，规避存在的问题，在提高收视率的同时，积极应对变化。
本文基于分析近年来时尚类节目的基础上，细化节目发展过程中存在的问题，并且提出应对策略，希望能为今后时尚靓妆类节目在发展的道路上提供相关经验。通过对女性受众群体的调查，对时尚靓妆类节目负责人的采访，做出详细分析，笔者指出时尚靓妆类节目今后发展的更长远的道路。
关键词：女性受众、消费、收视、时尚节目

ON THE ROLE OF FEMALE AUDIENCE IN THE DEVELOPMENT OF FASHION TV PROGRAM

Abstract: The article takes " Hunan TV" I am great beauty"" for example, combines domestic and foreign TV communication theories, consumption theory, in addition to a detailed interview and takes a survey for support, from the particular audience perspective—the female, analysis fashion TV program's development, in modern society and the characteristics in each stage in the communication progress, so that the author can point out that in the process of development of fashion TV program, how they can explore a new road to get more audience recognition, avoid the problems in improving ratings, at the same time, actively respond to change.
The article is based on the analysis of the fashion TV programs in recent years , points out the existing problems in the development process, and put forward the countermeasures to hope for provide the relevant experience for the future of fashion TV programs. On the survey of The female audience, and by interviewing the director of fashion TV program， the author makes a detailed analysis, and points out that TV fashion  programs still has a long way to go in the future.
Key words: female audience, consume, viewing, fashion TV program

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