关于翠枫山景区开发管理的战略对策研究

摘要  位于山西阳泉的翠枫山风景区，以其优美的自然环境吸引了众多旅游者。在短短的几年时间里，该景区已经成为山西省跨入4A级景区的新成员。但从景区可持续发展的角度来看，翠枫山景区还存在着诸多问题。本文在分析该典型景区开发现状的基础上，总结其成功经验，发现其存在的主要问题，如进山道路狭窄，高峰客流不畅通；宣传滞后，知名度不高等。针对这些问题，分析其营运模式，从基础设施的建设、旅游产品营销、旅游特设产品的开发和旅游部门管理机制等几个方面为景区的可持续发展提供战略方向。

关键词  翠枫山景区 开发 可持续发展

The strategic research of Cuifeng mountain’s development and management

Abstract: Cuifeng Mountain scenic spot, located at the Yangquan city in Shanxi province, has attracted numerous tourists for its picturesque natural environment. It is a new scenic spot with rapid growth and emergence in these years and has been the pillar industry for the villages of Qianzhuang and Houyu to drive their economic development. In only a few years, it has successfully being a new member of the national 4A class scenic spot. But from the scenic spot’s sustainable development point of view, it still exists more than several problems. Based on the analysis of this typical scenic spot’s current exploitation, this text has summarized its successful experiences and found main problems that still exists in this area, and also has put the most concern of the relative measurements, which are to stimulate its development.
key words: Cuifeng mountain scenery area; development; management; countermeasure

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