永济市旅游市场开发与研究

摘要:  近年来，永济市的旅游业虽然取得了一定的发展，但在客源市场的定位,旅游主题与旅游产品的开发，旅游购物设施的完善，宣传促销及导游素质等方面还存在有较大问题，对此，应从旅游规划及产品开发，各景区区别定位，正确分析客源市场，强化宣传促销手段，充分发挥导游的作用等方面入手，有针对性的制定出解决方案，为永济旅游市场的开发与发展提出指导，旨在扩大永济的旅游市场，进一步促进永济旅游的长远和可持续发展。

关键词:  永济旅游；形象定位 ；发展策略

The Development and Research on Yongji Tourism Market

Abstract: In recent years, Yongji's tourism has made certain progress, but in the source of tourists market's localization, the traveling subject and the development of tourism products, the traveling shopping facility's consummation,  propaganda promotion and tour guide quality also exists  the major problems.  Regarding this, we should take the measure from the traveling plan and the product development, various scenic areas difference localization, analyzes the source of tourists market correctly, the strengthened propaganda promotion method, plays tour guide's aspects role to obtain fully, work out the target-oriented formulation solutions, in order to provide some solutions to develop  Yongji tourist market's , is for the purpose of expanding Yongji's tourist market,  promotes Yongji`s tourism  to travel long-term and the sustainable development.

Key words :  Yongji`s tourism ;  Image localization ;   Development strategy

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