中邮物流xx分公司目标市场营销策略研究

中邮物流怀化分公司营销策略研究

摘  要
 中邮物流公司成立以来，面临着来自各个方面个压力，其自身还处于起步的发展阶段，管理的落后，人才的匮乏，资源的局限，都使得中邮物流在强烈的市场竞争中显得举步维艰。因此，要发展中邮物流，提高市场占有率，就不得不对其自身的发展现状和特点，及时调整并作出正确的市场营销策略。因此，中邮物流怀化分公司，积极的执行上级指导措施，选拔人才、培养人才、改革创新、优化组织、内部协调、市场考察、实事求是，力求在未来三年内让怀化邮政物流走上正轨。

关键词
怀化；物流行业；目标市场营销；市场营销策略组合

Target market Marketing Strategy research on China Post Logistics of huaihua Branch company

Abstract
Since the establishment of China Post Logistics company is facing pressure from various aspects of one of its own still in the initial stage of development, management, backward, lack of talent, resources and constraints that have made China Post Logistics in the intense competition in the market seem difficult . Therefore, the development of China Post Logistics, increase market share, will have to develop their own situation and characteristics, time to adjust and make the right marketing strategies. Therefore, the China Post Logistics Huaihua branch, active measures for the implementation of higher level guidance, selection and training talents, innovation, optimization, internal coordination, market research, pragmatic, and strive in the next three years to track Huaihua postal logistics.

Key words
Huaihua ；Logistics industry；Target marketing；Marketing strategy combination

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】