大型网络游戏天龙八部营销模式探析

[摘 要] 网络游戏是一种娱乐，它正日益改变着人们的生活，让越来越多的人都能够领略到电脑游戏所带来的全新体验；同时网络游戏也是一个产业，自2003年以来，网络游戏以每年超过30%的速度增长，网络游戏产业高速的发展速度和巨大的市场规模让世界震惊。腾讯、盛大、网易、完美时空等12家网游巨头占据了中国网游市场高达87.7%的市场份额。本文首先会对我国网络游戏的发展经营状况作出介绍，使读者对网络游戏有一个整体的认识；然后会对《天龙八部》游戏进行较深入的分析。本文旨在对网游比较成功的《天龙八部》的营销策略进行分析，找出其成功经营对于其他网络游戏的借鉴意义。
[关键词] 网络游戏；副本；装备

Marketing Mode Analysis Of The Large Network
GameTian Long Ba Bu
 
Abstract:Online game is a kind of entertaiment. It is increasingly changing people's life . More and more people can enjoy the fresh experience brought by computer games. Meanwhile online game is also an industry. Since 2003, online game is increasing by more than 30% a year. The world is shocked by the speed of development and huge market of online game industry. 12 giants of online game companies like Tencent, SNDA, NetEase, PWRD have occupied 87.7% market share of the Chinese online game market. This artical will introduce the development and management of Chinese online game firstly,so readers could have a holistic understanding of online game, then will deeply analyse the game Dragon Oath. This artical aims at analysing the marketing strategy of Dragon Oath that is relatively successful, and find out the successful management  for other network game for reference.
Keywords: online game;copy;equipmen
 

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