浅析我国日化行业的现状与发展

中文摘要
本文从当前的日化市场出发，简述我国日化行业的发展现状和特点，总结出日化行业的五种发展趋势：国际化妆品零售商将瞄准中国市场；日化市场不断增大，给企业带来机遇和挑战；市场并购加剧，产业集群明显；终端顾客争夺战将更加激烈；2008年是品牌分水岭之年。
关键词：日化,现状,发展 

ABSTRACT
This article embarks from the current market of daily use cosmetics, briefly discusses present development situation, and characteristic of industry on daily use cosmetics, summarizes five kinds of development trend for industry on daily use cosmetics, i.e., the international cosmetics retail merchants will aim at the Chinese market; the market of daily use cosmetics will increase unceasingly, which brings the opportunities and challenges to enterprises; the market merger and acquisition will intensify, and industrial clusters will become obvious; the contest on end customer will intensify; the year of brand watershed will be in 2008.
Key  words :Daily use cosmetics,Present situation,Development 

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