竞争情报系统与企业战略管理研究

摘要
在现代商业社会中，人们越来越认识到战略管理对企业的重要意义。而完整的战略管理应包括战略规划的指定与战略的执行。从表面来看，战略规划的制定很简单：分析当前的企业形势和未来可能的环境，为企业未来的发展方向制定指导思想和行动的框架。而事实上，制订出一份适应当前商业环境且具有前瞻性的战略规划需要大量的外围数据作支撑，如：竞争环境，竞争对手，竞争策略等。而竞争情报系统则能为企业战略决策提供信息来源与制订依归。企业战略决策与竞争情报系统是导向与基础的关系，企业战略决策要以竞争情报系统提供的信息为基础，竞争情报系统要以企业战略决策需求为导向。

关键词：竞争情报，战略管理，CIS竞争情报系统
 

ABSTRACT
In this modern commercial society, people gradually realize the significance of strategic management to the enterprises. Meanwhile, a complete strategic management should include the assigning of the strategic planning as well as the implement of the strategy. Superficially, it is quite simple to make a strategic planning. That is to analyze the present situation of the enterprise and the potential circumstance in the future, in order to make a guiding ideology and a outliner of action for the future development of the enterprise. but actually, to make strategic planning which is suitable for the present commercial environment and even forward-looking requires the support of mass of peripheral data, such as the environment of competition, the competitors, and the strategies of competition, etc. and the intelligence system of competition can provide sources of information and the foundation of decision to the strategic decision of the enterprises. The strategic decision and the intelligence system of competition of an enterprise form a relationship of guidance and foundation. The strategic decision of the enterprise bases on the information provided by the intelligence system; while the intelligence system is guided by the requirement of the strategic decision of the enterprise.

Key  Words：Intelligent competition, strategic management, CIS

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