张家界市旅游业国际竞争力研究

摘要：随着国内外交往逐日频繁，许多城市都将旅游业作为发展战略性支柱产业，不断开发新颖的独具特色的景点路线，拓展国内外的旅游客源市场，新老旅游城市间的竞争越来越激烈。提升旅游业国际竞争力是张家界市经济发展的需要，基于钻石模型分析，通过旅游生产要素，旅游需求，旅游企业发展现状，旅游辅助产业和政府行为等方面分析了张家界市旅游国际竞争力的现状。借用钻石模型构建张家界市旅游国际竞争力构成因素模型分析，提出加强旅游资源的开发和保护、加强旅游业的资金支持、培育旅游龙头企业、加强张家界市旅游业的宣传和建立旅游产业协调机制等措施来提升张家界市旅游业的国际竞争力。
关键词：旅游业；国际竞争力；钻石模型；张家界

ZhangJiaJieShi tourism international competitiveness research
 
Abstract: With the domestic communications daily increase, cities are tourism as the strategic  pillar industry development, and constantly develop new unique attractions route, expand its international tourist market, new and old  tourist city of between the increasingly  fierce  competition.Improve  the international  competitiveness  of zhangjiajie  tourism  is the  need of economic development, use diamond  model anal-ysis, through the tourist production elements, travel demand, tourism enter prise development present situation, the tourism  industry  and  government  behavior auxil-iary  analyzed  the present  situation of the  international  competitiveness of zhangjiajie tourism. Borrow  diamond  model  building  zhangjiajie  tourism interna-tional competitiveness factors model analysis, proposed through strengthening the development of tourism resources and protection, strengthen the tourism  capital support,  cultivating  tourism  enterprises,  strengthen the publicity and  tourism zhangjiajie establishing  tourism industry coordination mechanism steps to improve the international competitiveness of zhangjiajie tourism.
Key words:  tourism; International competitiveness; Diamond model; zhangjiajie

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】