上海世博会经济影响感知变化的文化差异研究

摘要：随着会展业在我国的日渐成熟，众多大型的会议、展览、节事活动在各大城市举办，显然这些活动不仅对参与者产生了影响，也使举办地居民对这类活动所带来的各种影响的感知愈来愈强。而对于一项大型活动的成功举办而言，它涉及到的往往不仅仅是会展各企业链之间的良好合作，还需要举办地居民的配合甚至参与。因此，有必要对构成举办地居民对大型活动给所在地带来的种种影响的感知度差异进行深入而细化的研究。在此，我们以上海世博会为研究主体，从上海市居民文化程度这一影响因素出发，分析了不同文化水平的居民对上海世博会16个经济影响指标的感知差异，并与世博前同一项调查结果进行跨时间的对比分析，得出了一些居民感知和态度变化的规律，以期为预测会展地居民对会展事件的态度变化、制定有针对性的措施提供帮助，从而为建立和谐的主客关系，实现大型活动、社区与游客三方共赢。

关键词：上海世博会；经济影响；感知；文化差异
The Differentiation Research of the Perception of the Economic Impact of Shanghai EXPO Based on the Cultural Difference

Abstract：With the maturity of exhibition industry in China, many large conferences, exhibitions, festival activities held in the major cities. Obviously these activities not only affect the participants, they also push the residents’ perceptions to all kinds of impacts caused by these activities stronger and stronger. And to successfully hold large activities for people, it usually involves not only the good cooperation between enterprise chains in exhibition industry, but also the inhabitants’ cooperation and participation. Therefore, it is necessary to make a research on local residents’ perceptions deeply and particularly and find the influential factors of the perception differences. This paper, with residents in shanghai as the subject, analyzes the perceptions of the residents in different cultural levels to the 16 economic impact index of Shanghai world expo according to the factor of culture degree differences of Shanghai residents. And making a contrast analysis with the same research topic completed before, we draw some rules of residents’ perception and attitudes changes, hoping to providing some helps to predicting the residents’ perception and attitudes changes for the exhibition events and formulating some targeted measures. To establish the harmonious relationship, realize a win-win situation among large-scale activities, community and tourists.

Keywords: The Shanghai world expo; Economic impact; perception; Education  level

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