上海世博会社会文化影响感知变化的性别差异研究

摘要：上海居民作为上海世博会举办的重要参与者和潜在旅游者，是上海世博会最直接最深刻的感受者，同时他们的反馈对于今后的发展中国家的重大活动的举办都是非常有借鉴意义的。国内外对于世博会方面的研究成果较少，对于举办地社会文化领域产生的影响研究则更为稀少。本文将世博会中期以及在举办后的两次相同调查问卷做了对比分析，以不同性别作为切入点，深入挖掘居民对上海世博会的感知态度和期望。从正面负面两个方面对产生的因素做了总结，得出总体上满意度增加，男性感受的更为深入，而女性则更为广泛的主要结论。同时分别从政府和居民自身两个角度，提出了改进意见。最后对于该领域的研究的发展，分别从调查范围的广度，深度和调查形式做了探索和建议。

关键词: 上海世博会；社会文化影响；性别差异

Shanghai World Expo Gender Differences Change in Perception of Social Impact Analysis
Abstract：As the important participants and potential tourists of Shanghai World Expo , Shanghai inhabitant has the most direct and deep feeling, also their feedback could guide the incoming large-scale activities in development countries. For the world expo at home and abroad, the research achievements is less, to site the influence of social culture field study is more scarce. This articles puts two same questionnaires in middle and after to contrast & analysis. Focus on the different genders, analysis the shanghai inhabitant differences change in perception & expectation of social impact analysis. From the two aspects of positive negative produce factors, it summarizes the overall increase satisfaction, feel more into the men and women, the main conclusion more widely. Also, suggest some advices from government and personal angels. For the final of the development of the research in this field, respectively from the investigation range of breadth, depth and the form has made the exploration and Suggestions.

KeyWords: Shanghai World Expo; Perception Social Impact; Gender Difference

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