长三角地区会展旅游发展现状及趋势研究

摘要：长三角地区是由上海市、浙江省和江苏省所组成的城市带。会展旅游是指通过举办论坛、研讨会、国际会等会务活动以及各种展览会而开展的旅游形式，国际上普遍认为会展旅游具有广阔的前景，很多城市和国家纷纷设置了相关的会展服务机构，并积极地发展会展旅游。随着改革开放的深入，并且由于中国加入了世贸组织，会展旅游市场将会越来越受到人们的重视。会展旅游正以其良好的带动性，对提升城市知名度和促进城市经济发展发生着不可估量的作用。本文首先研究了长三角地区会展旅游的发展现状，其次研究了当前长三角地区会展旅游发展存在的问题，最后对长三角地区会展旅游未来的发展趋势进行了分析。

关键词： 长三角；会展旅游；发展趋势

A Research on the Development Status and Trends of Exhibition Tourism in Changjiang Triangle
Abstract: Changjiang triangle is formed by Shanghai, Zhejiang province and Jiangsu province. Mice tourism is holding forum, conferences, international meetings，various exhibitions and business activities, it is considered to be a broad prospect, many cities and countries have set related exhibition service agencies, and actively promote the development of mice tourism. Along with the deepening of reform and opening-up, what’s more, China have joined the world trade organization, mice tourism market will be taken seriously by people more and more. Mice tourism is very important in improving the urban visibility and promoting the economic development. This paper firstly studies the development status, secondly studies the existing problems, and finally analysis the development trends of mice tourism in Changjiang triangle.

Keywords:  Changjiang triangle；mice tourism；development trends

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