金鑫房地产公司SWOT分析

摘要：随着我国经济社会的全面发展。各行各业都呈现出繁荣发展的态势。改善人民群众的住房条件成为提高广大人民生活水平的重要内容，人民对住房的需求也呈现出急剧增长的态势。改革开放后，我国房地产行业在经历了三次重大发展后由于体制机制、法律制度等方面存在的问题，出现了行业竞争激烈，房价远远高于人民的购买水平等一系列难题。不同地区、不同级别的房产公司的经营状况相差悬殊。本文系统分析了山西运城金鑫房产公司的现状、优势与劣势，以及所面临的外部环境机遇与威胁，得出下一步如何发展的关键是要制定切实可行的市场运营战略。
关键词：房地产  经营战略  swot分析法
Shanxi Yuncheng Jinxin real estate company SWOT analysis

Abstract: with the all-round development of our country's economy and society. All walks of life are presenting prosperity and development trend. Improve people's housing conditions to become raise the living standard of the people, people is an important content of housing demand is also showing sharp growth trend. After reform and opening-up, Chinese real estate industry has experienced three major in mechanism of system development, the legal system due to the problems of fierce competition, appeared to industry, house prices far above the level of people's buying a series of problems. In different areas and different levels of the property of the company's performance were very different. This paper systematically analyzed the yuncheng house property company jinxin current .
Key words: Real estate   management     strategic swot

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