关于电视广告插播对受众影响的调查
随着经济的日益发展，电视进入了千家万户，成为人们消磨时间、享受生活的途径之一。但随着商品经济的扩大，如今电视节目不再受到人们的单一赞赏，而夹杂着或多或少的怨与厌。且不谈电视节目的质量如何，是否能满足人们日益增长的文化需求，仅是电视节目中所插播的广告就已让观众怨声载道。有人抱怨观看十分钟的电视剧却要被迫“欣赏”5分钟的广告插播，也有人抱怨某些电视台连续30分钟播放同一个广告，还有人抗议在吃饭时间观看妇女卫生巾广告……
广告本是一种文化，或者说是一种商业种类。它不是一个新生的事物，而是一步步成长至今。为何却得到电视观众的反感，这个问题不得不引起我们的思考。到底是广告本身的问题?还是电视台的问题？抑或是受众自身的问题呢？
所谓解铃还须系铃人，既然对于电视广告插播的种种怨声是从受众中产生的，那我们就必须回到受众中去。在了解现今电视广告插播的情况后，对受众做一次调查，了解受众对电视广告插播的真实想法。期望能通过调查及意见总结为以后的电视广告插播提供改善方向，让电视节目与广告各司其职，各尽其用，满足受众的真正需求。
关键词：调查；电视广告；受众；影响
Audience Survey of the influence about Television Advertisment
Abstract
With the development of economy, TV plays an important role in people ’s daily life.With TV, people spend their time and enjoy life.But with the commodity economy expanded, now TV no longer being single appreciation . People assessed TV with complain and disgust more or less .Just the TV ads has already caused a seriously complain in people，let alone the quality of TV shows or can the TV show be satisfied with people’s increasing demand of culture. Some people have complained to watch ten minutes of television drama was forced to watch 5 minutes of advertising,also some people complained that some televisions have broadcasted the same advertisment for continuous 30 minutes.In addition，some people protested watching women sanitary napkin advertising in the dinner time ……
Ads is not only a kind of culture, but also a kind of trade.It is a thing developed step by step, which not a new thing.But it deserves our attention why the TV audience showing dislike to Ads.Are there something wrong with Ads itself ?Or something wrong with the TV station?Or some problem of TV audience?
It is better for the doer to undo what he has done.The bad views came from audience, so we must come back in the audience.After understanding the situation of TV Ads，we should make an audience survey to listen to the audience of their real thought about TV Ads. We hope to summarize comments how to improved the TV Ads through the investigation ，then both TV programs and Ads could play their own parts to satisfy the audience.
Keywords: Survey; TV Advertising; Audience; Influence
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