关于密云旅游产品开发的反思与出路—以xx酒庄为例

    随着旅游业不断迅猛的发展，为满足旅游消费者日趋增长的需求，各旅游地在旅游产品开发方面也向着多样化与创新的路线发展。在京郊旅游开发如火如荼的大环境下，本文以北京市密云县的旅游开发为背景，以张裕艾菲堡国际酒庄为例，浅谈关于葡萄酒旅游的开发与经营创新问题。本文从旅游体验、旅游影响等方面对张裕爱斐堡酒庄的开发与经营提出问题，在实地调研的基础上，借鉴国外著名酒庄的成功经验，并对国外葡萄酒旅游产品的经营模式做出总结归纳，并对密云地区的旅游产品开发提出意见与创新对策。
  关键词：   张裕爱斐堡酒庄   葡萄酒旅游   旅游体验    ASEB矩阵

ABSTRACT
With the rising demand of tourists and the developing of tourism industry, more and more destinations begin to take a variety strategy on the tourism exploitation. The paper focus on the grape wine tour of Miyun, Beijing, takes Chateau Changyu AFIP as an example and analysis its problems on management. Based on the research of AFIP and analysis the foreign chateaus’ pattern of management, and puts forward of some suggestions for the management and development on the grape wine tour of Changyu AFIP.
Key words:    Chateau Changyu AFIP    grape wine tour    tourism experience   ASEB Matrix 

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