经济连锁酒店的营销模式分析

本文主要从网络营销渠道的多样性、组合营销的创新性、广告营销的多面性、公共关系营销的重要性、营业推广营销的多元性这五大方面，重点阐述了营销模式这一经济连锁酒店至关重要的环节。其中，每个营销模式都提出了不同的营销策略，如网络营销模式中，通过毛遂自荐、网络活动的曝光率、网站宣传等方式，进一步加强酒店的影响力与知名度。
通过对营销模式的具体的分析,本文建议，经济型连锁酒店在制定营销计划时，可根据自己的实际情况和特点，进行及时地调整，而不是盲目地做到“面面俱到”。除此之外,酒店亦可针对特定的时间和阶段，组合多种营销模式进行整合营销，增加营销效果、增强营销手段。

关键词： 经济连锁酒店；营销；网络营销；组合营销

Analysis of Marketing Mode of Economical chain hotel
Abstract：This article from diversity combination of the network marketing , innovative marketing, advertising marketing, the importance of public relations’s marketing, business marketing to promote the diversity of these five aspects, elaborated the marketing mode of economic chain hotel is a crucial link. Each marketing models are presented for different marketing strategies, such as network marketing mode through the network offer one's own services, network activity exposure, such as site promotion channels, enhance the hotel's influence and visibility.
Based on the marketing mode of detailed analysis, this article suggests, economy chain hotel in the development of marketing plan, according to their own actual conditions and characteristics, make timely adjustments, rather than blindly do "everything". The hotel can also be targeted at specific time and stage, combination of a variety of marketing mode for integrated marketing, marketing increase effect, enhance marketing means.

Key words： Economy chain hotel ; Marketing; Network marketing; Combination of marketing

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】