跨国商务交流中的语用失误研究

进入新世纪,尽管高度发达的科技和通讯使商务人员之间的交流更加容易和便捷,但跨文化企业中,由于不同文化背景、语言、价值观、造成的语用失误而导致的沟通不当,无效沟通,甚至误解和关系恶化的现象普遍存在。
本文从阐释语用失误理论开始,通过对比分析不同学者对语用失误的定义得出一个新的定义，然后重新对语用失误进行分类分析,全面认识语用失误.接着从语言和非语言角度,联系文化差异分析语用失误跨文化商务沟通中的现象. 最后针对问题提出认为有效的解决方案。
只有认真学习,理解跨文化商务沟通中的语用失误,培养和提高跨文化商务沟通能力,才能成功地进行国际商务活动。

关键字：商务交际; 语用失误; 跨文化

Study on Pragmatic Failure in Multinational Business Communication
Abstract:The rapid development of science and technology and communication equipment makes communication between business people much easier and more convenient, but there are a lot of problems due to pragmatic failure caused by different cultural background, language, values, state of mind, and behavior, which affect effective business communication, even cause misunderstanding and deteriorate relationship.
This thesis begins with explaining the theory of the pragmatic failure. Compared with the diversity definitions of predecessors, the thesis concludes a different definition and redefines the classification of the pragmatic failure. So there is relatively systematic knowledge of the pragmatic failure. Then, from verbal and nonverbal angles, the thesis elaborates the pragmatic failure in multinational business communication in the different cultures. At the end, the thesis gives some suggestions to avoid the pragmatic failure in multinational business communication.
We should seriously learn and comprehend pragmatic failure in multinational business communication. Furthermore, it is necessary to cultivate and improve the intercultural business communication competence so that we can go on successful and effective international business activities.

Key Words: Business Communication; Pragmatic Failure; Cross-culture

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