我国个人直播卫星电视发展现状与未来盈利模式探究

2008年“中星九号”直播卫星在西昌卫星发射中心的发射升空，开启了我国的个人直播卫星电视时代。论文从国内外个人直播卫星电视发展历程与现状出发，分析我国个人直播卫星电视中存在的问题，并提出未来将个人直播卫星电视商业化是最好的解决办法，而个人直播卫星电视的盈利模式又是商业化的核心部分。论文最后阐述了我国个人直播卫星电视未来的发展方向以及在三网融合中将可能起到的作用。
关键词：中星九号，个人直播卫星电视，盈利模式、SWOT、山寨锅
ABSTRACT

Chinasat 9 was launched at Xichang Satellite Launch Centre in 2008, it was the beginning of China’s direct broadcast satellite (DBS) TV industry.First of all, this paper talk about the journey and current situation of DBS TV abroad, then analyze the existing problems of China’s DBS TV industry, and then put forward the idea that the commercialization of DBS TV is the best way to solve the problem. And the core of DBS TV commercialization is the profit model. At last, the paper talk about the market demand of DBS TV in the future and what the role it may play in The Three Networks Convergence.

Key  Words：Chinasat 9, Direct broadcast satellite TV(DBS TV), Profit model, SWOT, knockoff satellite device

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