数字产品生产企业电子商务投资成本效益分析

信息产业已经成为当代经济的支柱产业，数字产品的生产也需要考虑成本的节约。“电子商务能降低企业的经营成本，增加企业利润。”这是IT界宣传的观点，实际情况又是怎样呢？号称国内电子商务做得最好的梅林正广，其盈利情况也大大低于预期，IT业巨头联想，其旗下的FM365网站自身也是连年亏损。根据美国有关机构对汽车、食品、化工等行业所做的调查，结果显示只有13%的公司在实施电子商务之前做过专门的成本分析。这些事实都应该让我们从电子商务巨额利润回报的幻想中冷静下来，反省一下不能只着重于电子商务的优势分析，而应同时关注电子商务的巨额成本。为了使电子商务能够达到“更快捷、更方便、更价廉”的目标，就应该仔细研究电子商务的成本构成，深入理解电子商务运营过程的各个环节。                          

关键词： 电子商务  数字产品  效益分析
Abstract
The information industry has become a modern economy's pillar industries, cost savings also need to be thought in the production of digital products. "E-commerce can reduce their operating costs, increase corporate profits." This is the point of IT sector publicity . Domestic e-commerce is best known as the Merlin, its profitability is also much lower than expected, IT giant Lenovo, the FM365's own website is also a loss year after year. According to the relevant bodies of motor vehicles, food and chemical industries by the survey results showed that only 13 percent of the companies in the implementation of e-commerce before the cost of specialized done. These facts should let us think of returns from e-commerce in the illusion of calm down and reflect on not only focus on the advantages of e-commerce and e-commerce should also be concerned about the huge cost. To make e-commerce be achieved faster, more convenient and inexpensive, we should study carefully on the costs of e-commerce constitutes, in-depth understanding of e-commerce operators in all aspects of the process.

Keywords: E-commerce  Digital Products  Benefit Analysis

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