《非诚勿扰》走红的传播学原理

《非诚勿扰》是一档婚恋情感类真人秀节目，它是一种以真人秀为主体，以婚恋交友、情感访谈，才艺展示等多种形式展现当代社会人们情感选择、婚姻矛盾、家庭生活，该节目是备受观众喜爱的。该类型节目将“情感”这一人类生活永恒的主题与真人秀相结合，同时融入才艺展示，访谈，真人扮演等元素，“秀”的不只是自己本身和才艺，还有个人的价值观、择偶观、婚恋观，甚至是婚姻生活经历。真人选秀类节目在持续火爆了两三年之后已经给人以无限的“审美疲劳”，所以《非诚勿扰》在不断地创新，开辟一片新战场的，引领我国电视下一个潮流的，也许就会是这个充满了“多元化”意味的婚恋情感类真人秀节目。在大龄剩男剩女的时代，女性为了过上物质生活丰富的生活，宁愿做富人的小三也不做屌丝的女朋友，所以导致很多人女性在大龄的时候还单身，很多男性因为没钱大龄的时候也单身，就在这个背景下《非诚勿扰》迎合大众的需求而诞生了，《非诚勿扰》结合了“真人秀”和“娱乐节目”两大节目类型的优势与特长迅速的走红，成为同时间段的收视冠军。

英文摘要："If you are the one" is a romantic emotional reality show, it is a reality show as the main body, to dating, emotional interview, talent show and other forms of modern society people emotional selection, marital conflict, family life, the show is much audience. This type of program will "emotional" the eternal theme of human life and reality combine, interviews and into the talent show, live, play and other elements, "show" not only itself and talent, and personal values, view of mate selection, marriage, and even marriage life experience. Reality shows in the continued unpopular after two or three years has been to give people unlimited "aesthetic fatigue", so "if you are the one" in constant innovation, open up a new battlefield, leading China's TV the next trend, perhaps will be the marriage emotional reality show this is full of "diversity" means the. In older male 3S lady's age, women in order to live a rich material life life, would rather do the rich mistress nor do gigantic loser's girlfriend, so many women in the older also single, many men because no money to older singles, in this context "if you are the one" cater to the needs of the public was born, "if you are the one" combined "reality show" and "entertainment" advantages and strengths of two types of programs quickly became popular, become the same time ratings champion

关键字：《非诚勿扰》  传播  走红

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