都市报民生新闻的发展走势探析--- 以《南方都市报》为例

近年来，关注普通百姓生活状况的民生新闻成为了新闻传媒惯用的、时兴的新闻表达手段。大量的民生新闻占据媒体的重要位置，赢得了受众，占领了市场，并在社会各界产生了广泛的影响。但随着民生新闻的不断发展，都市报民生新闻呈现出一些不良的现象，由于新闻从业人员素质的不同以及媒体之间的竞争，出现了不应该有的现象，一部分民生新闻出现了“媚俗、猎奇、迎合、浅薄”等不良倾向，一部分民生新闻则囿于对日常琐事的简单记录，因缺乏思想性和指导性而背离初。面对这样的困境，都市报民生新闻在未来的一段时间里究竟如何做才能摆脱困境，大放异彩呢？本文结合南方都市报民生新闻的成功之处探讨我国都市报民生新闻的发展走势。

关键词：都市报；民生新闻；南方都市报；发展走势
Analysis  on  the  Trend  of
Development about Metropolis
Dailies’News  On  People’s Livelihood In China
---In The Example Of Nanfang Metropolis Daily

Abstract

     In recent years, news on people’s livelihood which focuses on the living condition of ordinary people has become media’s often-used and popular way of expressing news. A large number of news on people’s livelihood has occupied an important position in news media, caught attention, taken over the market and influenced everywhere of this society widely. However, with the development going higher, some bad stuff occurs. Because of the differences of quality of media practitioners and competition between media, there occurs something that should not ever exits. Some news is becoming kitsch, shallow and just for seeking novelty or paying up to someone. Some deviate from what it should be because of the lacking of ideological and guidance but simply record daily common stuff. Facing all these hardships ahead, what should they do in order to get out of this circumstances and show extraordinary value in future time? In this thesis we will talk about the trend of development about metropolis dailies’ news on people’s livelihood in China by combining the success of Nanfang Metropolis Daily.

Key Words: Metropolis Daily ; News On People’s Livelihood; Nanfang Metropolis Daily; Trend of Development

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