试析危机传播中的媒体角色--以7.23动车追尾事件为例

本论文以“7.23”动车追尾事故为例，结合国内外先进的危机传播学理论，在详细的统计数据的支持上，分析在整个危机发生的过程中，媒体发挥了哪些作用以及产生了怎样的影响，从而指出，在突发公共危机中，媒体对于处于危机中的政府有着不同的期待以及政府应该如何利用媒体与民众进行积极正面的互动。
笔者还尝试观察西方媒体在公共危机传播中如何发挥的积极作用，试图找到在危机事件中媒体报道对于政府和民众的平衡点，希望本文对政府利用媒体来协调好和民众的关系，打破民众与政府间的不和谐有所帮助。政府应该主动的利用媒体消除民众的疑虑和恐慌，民众对政府也要多一份理解，政府为了避免一些不必要的恐慌要回避一些问题。
关键词：危机、传播、角色、平衡点

ON THE ROLE OF MEIDA IN CRISIS COMMUNICATION AND THE ACCOUNTABILITY OF MEDIA

Abstract: this passage takes 7.23 accident as an example to analyze the effect of media to report crisis on the basis of crisis communication theory and specific data. Thus, to conclude how the government take advantage of the media to communicate with public positively. The aim of this passage is to seek the balance between government and public through researching the media in western countries how to play a good role in reporting crisis, to coordinate the relationship between government and citizens, to break the disharmony between them. What the government may do is to clear up the panic of public, on the other hand, citizens need to understand the government to some extent.
Key words: crisis, media, role, balance

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