中外电视读书节目的现状分析与比较研究

本文以电视读书节目为研究主体，分析中外电视读书节目的发展现状，在此基础上，以国内外典型的电视读书节目为案例，采用比较研究的方法，探讨电视读书节目的基本特征，对节目选题特点，节目的主持人风格及传播效果等方面进行深入分析，进而探究我国电视读书节目发展的制约因素与发展前瞻。
关键词：电视读书节目、现状分析、比较研究

A  COMPARATIVE STUDY ON TELEVISION-READING PROGRAM BETWEEN CHINA
AND FOREIGN COUNTRIES

Abstract:Based on the subject of television reading program, this paper tries to analyze the current status of Chinese and foreign television reading program. Selecting typical television reading program at home and abroad as cases, this paper, by adopting the comparative study, aims to probe into basic characteristics of television reading program, program selection, host’s style, communication effects and so on. The result shows constraints and prospects for development of China's television reading program.
Key words: TV Reading Program, Current Status Analysis, Comparative Study

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