中国传统文化在电视媒体中的传播现状分析及发展探索

本文以当下传统文化在电视媒体中的传播现状为切入点，结合国内外先进的传播学理论知识，探索在电视媒体的艺术环境中如何更好的弘扬和传播中国民族传统文化？怎样应对当下泛娱乐化的媒体环境对传统文化传播产生的负面影响？如何通过对经典文化的传播，发挥媒体传递正确社会价值观、传承中华民族传统文化、弘扬民族精神等方面的作用。基于对现有相关电视节目的个案研究，以及其他国家在此领域的成功给我们的启示等，综合阐述对传统文化在电视媒体环境中传播的思考，以及探究中国传统文化在媒体时代的有效出路。希望能为相关电视媒体在传播中国传统文化方面提供相关经验。
关键词：中国传统文化、电视媒体、传播、探索

THE ANALYSIS AND EXPLORATION OF THE SPREAD OF TRADITIONAL CHINESE CULTURE IN TV MEDIA
Abstract: This article try to start from the propagation status of the traditional culture of the moment in the television media, combined with advanced mass communication theory, and explore how to spread Chinese traditional culture better in the television media art environment? How to deal with the negative impact of the current pan-entertainment media spread the traditional culture? How to properly guide the propagation of the classic, and then play passes mainstream social values, the continuation of the national culture, heritage of the role of the national spirit. Based on the success of the case studies of existing TV programs , as well as other countries in this field to our enlightenment ,Comprehensive elaborated reflection on the spreading of traditional culture in the TV media environment, and to explore an effective way out of the traditional culture in the media age .Provide Relevant experience for the TV media.
Key words: Chinese traditional culture, TV media, communication, explore

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