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论《国家形象宣传片——人物篇》的中国传统元素


全文字数:12000字左右  原创时间:<=2022年

【内容摘要】

论《国家形象宣传片——人物篇》的中国传统元素


国家形象宣传片是一个国家主动展示国家形象的有效方式。近年来,我国在国家形象宣传片方面也有了较快的发展,但如何将中国悠久的历史和开放的现代中国相结合展示给世界,选择什么样的方式传达中国的友好和善意等问题仍亟待解决。《中国国家形象宣传片——人物篇》是近年来我国在宣传片制作方面的一次较为成功的尝试,赢得了广大媒体和观众的好评。本论文首先介绍“国家形象宣传片”、“中国传统元素”等相关概念,为下文论述铺垫;再提取宣传片中的中国传统元素,如“中国红”、传统书法和国画、传统服饰旗袍、飞天的艺术形象等等,按照“固有元素”、“传统文化元素”、“与现代文化相结合的传统元素”的分类方法对这些元素进行追溯、阐释;最后挑选部分元素进行分析,判断它们运用的得与失,最后借鉴日韩国家宣传片制作的成功之处,总结我国宣传片的不足之处,提出以后国家形象宣传片的制作的新思路。

关键词:国家形象;宣传片;中国元素;传统文化
On Chinese Traditional Elements in the “National Publicity Film--Figures”
Abstract:National publicity film is an effective way for a country to show its national image. Recently, China has made great progress in publishing national publicity film. However, problems such as how to combine the long history and the modern China, how to convey China’s kind and goodwill remain. “National Publicity Film--Figures” was thought to be a successful attempt in making the national publicity film and won a good reputation among the mass media and the audience. This paper firstly introduces the definition of “national publicity film” and “Chinese traditional elements”, paving the way for the following analyses. Then, by finding out, analyzing the main traditional elements such as “Chinese red”, calligraphy, Chinese painting and so on in the “National Publicity Film--Figures” according to the classification of inherent elements, traditional elements and traditional elements in modern culture, the paper concludes the success and failure in the application of these elements. Lastly, taking advantage of the good points of Japan’s and Korea’s national publicity films, it sums up the shortcomings of our country’s national publicity film and provides some new insights for future national publicity film.

Keywords: national image; publicity film; Chinese elements; traditional Chinese culture

 

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