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中西方文化差异及其对国际商务谈判的影响


全文字数:5500字左右  原创时间:<=2022年

【内容摘要】

中西方文化差异及其对国际商务谈判的影响

随着经济全球化的不断发展,各国之间的经济联系不断加强。中国经济与世界的融合越来越密切,特别是中国加入世界贸易组织后,中国与西方国家的经济合作越来越频繁。国际商务谈判是商务活动的重要组成部分,各种层次、各种类型的跨文化商务谈判也越来越显示其在社会、经济生活中的重要作用。来自不同文化背景的谈判者有着不同的价值观和思维方式,因而也就决定了不同的交际方式。这就意味着在国际商务谈判中了解各国的不同文化,熟悉商业活动的文化差异是十分重要的。本文基于对中西方文化差异对商务谈判影响的研究。中西方文化之间存在着巨大的差异,中西方谈判人员在谈判过程中所采用的不同类型的谈判风格往往会导致商务谈判中的沟通障碍和误解。因此正确认识中西方的文化差异及其对商务谈判的影响是确保跨文化商务谈判成功的关键。                  

关键词:商务谈判; 文化差异; 影响
Abstract

With the continuous development of economic globalization, business contacts between the countries closer. Especially since China joined the WTO, China's economic cooperation with the West have become increasingly frequent. International Business Negotiation is an important part of business activities. A variety of cross-cultural business negotiation plays an important role in social and economic life. Negotiators from different cultures have different values and ways of thinking, creating a different mode of transmission. Therefore, it is necessary to understand the culture of all countries, and are familiar with cultural differences in business activity.  This paper is focus on the influence of cultural differences on Western business negotiation of this article. Due to significant differences Cultural Differences, and members of these two cultures have adopted a different negotiating style, in the Western business negotiation process will bring the communication barriers and unnecessary misunderstandings. Therefore, a clear analysis of the impact of Cultural Differences on the negotiations, to ensure a successful cross-cultural business negotiation.
Key Words: business negotiation;cultural difference;impacts

 

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