贴牌生产对委托方和受托方的利与弊

贴牌生产，也称合同生产。在贴牌生产的协议下，委托方，提供技术，有时也包括设备，给供应商。供应商根据委托方所授权的技术标准生产产品。贴牌生产时跨国公司全球采购战略中的一个关键部分。通过贴牌生产，委托方可以扩大它的供应网，减少在新生产设备上的投资，降低制造成本。供应商可以获得标准技术并接受技术训练，免除在促销和营销方面的支出，并获得加工费。但是，因为供应商没有自己的品牌，风险抵御能力就比较低。供应商开始做的事代加工，然后通过发展自己的技术能力转变至代设计，直至通过建立自己的竞争性品牌实现自主品牌。贴牌生产作为企业的一种发展战略，长期为国内外众多制造企业采用。通过对贴牌生产战略优势与劣势的对比分析，更有利于发挥该模式对我国制造企业的积极作用，有效规避其潜在风险。

关键词: 贴牌生产   加工   制造业
The advantages and Disadvantages of Original Equipment Manufacturer to both Consignor and Consignee

Abstract

OEM is known as contract manufacturer. Under an OEM agreement, the consignor provides the know-how and sometimes equipment to a supplier that must produce the product according to the standards of authorized technology. It is an essential part of global sourcing strategy of the transnational company. Trough OEM, the consignor can expand its supply network, reduce its investment on new production facilities, and lower the cost of manufacturing. Supplier can acquire the standardized technology and receive technical training, avoid expenditure on promotion and training, and receive processing fees. But the risk resistance ability is low for suppliers because they have no brand. At the beginning the supplier works as OEM, and move up to ODM (original design manufacturer) by developing its own technical capability and OBM (original brand manufacturer)by building its competitive brand. OEM as a development strategy of an enterprise long term is used at home and abroad by a number of manufacturing enterprises. The comparative analysis of strengths and weaknesses of OEM strategy is more conducive to make full use of the model of the positive role to China’s manufacturing enterprises and to evade its potential risks effectively.

Key words:  OEM;    Processing;    Manufacturing

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