1
在这种背景下，笔者在大量吸收前人已有研究成果的基础上，通过考察服务质量、顾客满意与顾客忠诚的影响关系，期望探究出影响顾客忠诚的机理，从而对企业从顾客角度赢得竞争优势提供一定的帮助。
关键词：服务质量，顾客满意，顾客忠诚，企业竞争力，类
Abstract
As market competition intensifies with the increasing homogenization of products,the market began to form from a seller's market to a buyer's market transition, competition further intensified the competition for customers has become the business and the focus of academic research. In this context, the author to absorb the large number of previous research results have been based on the quality of service through the study, customer satisfaction and the impact of the relationship between customer loyalty and hope to explore the mechanism of the impact of customer loyalty, which has won business from the customer point of view to provide a competitive advantage to help.
Keywords: service quality, customer satisfaction, customer loyalty, business competitiveness, type
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
