案例,spss,数据分析

委婉语在商务交际中的语用研究


全文字数:6000字左右  原创时间:<=2022年

【内容摘要】

委婉语在商务交际中的语用研究


文明社会的发展离不开委婉语。委婉语作为一种交际技巧被广泛应用于人们的商务交际中。正确恰当地使用委婉语有利于促进商务交际的成功。到目前为止,虽然很多语言学家致力对委婉语的研究,但大部分是对其语义上的分析,很少是从语用学的角度对此展开研究。而在为数不多的委婉语语用研究中与商务交际衔接的著作屈指可数。为此,这篇论文将讲从语用学的角度对委婉语进行分析,分析其语用意义及语用功能,并辅助于大量典型的及具有鲜明对比性的商务交际中委婉语使用的实例进行论证。
此外,自进入21世纪以来,国家间的商务交流日益频繁,口语交际能力成为商务交流能否成功的关键。委婉语已成为商务交际中不可或缺的催化剂,研究委婉语在商务交际中的语用功能及意义有助于帮助商务人士营造缓和的交流氛围以建立长期的友好合作关系,实现互利共赢。


关键词:委婉语;商务交际;语用研究
Pragmatic Studies of Euphemism in Business Communication

Abstract

Euphemism, a common linguistic and cultural phenomenon, is widely used in human communication. The application of euphemism in the more civilized modern world is very important to the businessmen when referring to taboos. The correct and appropriate use of euphemism is helpful to obtaining the success of business communication. Nowadays, many linguists have focused their attention on the studies of euphemism. However, few of them have made the study from the pragmatic perspective, and even fewer works are seen especially in connection with business communication. Therefore, the word “euphemism” is mostly defined semantically. This paper intends to offer an analysis of euphemism and discuss its functions and meanings from pragmatic point of view. The idea will also be demonstrated by sharp comparisons of some typical instances in business occasions.
Since the entry into the 21st century business communication among different countries has became increasingly frequent. Whether it is successful or not mostly depends on the businessmen’s ability to communicate. The pragmatic studies of euphemism in business communication is of greater significance, as it can help businessmen to form positive communicative atmosphere, to establish long term relationships and eventually to achieve economic interests.

Key words: euphemism; business communication; pragmatic study

 

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】