苹果公司的营销策略2

随着中国通讯的飞快发展，中国成为了世界最大的手机生产和销售市场。手机成了每个人必不可少的通讯工具，华为，三星，苹果都是家喻户晓的手机品牌，近两年智能手机的开发使苹果手机轻易打败同行占据中国市场，我们所熟知的诺基亚就是被打败的例子，本论文将探索苹果公司成功的奥秘，分析未来苹果对中国手机的影响，以及苹果公司的营销策略。

关键词：苹果；营销策略；影响

Abstract

With the rapid development of Chinese communication, China has become the world's largest mobile phone production and sales market. Phone has become the means of communication. Huawei, Samsung and apple are well-known phone brand names, smart phone in the past two years the development of the Apple phone easily defeat the peer occupy the Chinese market, we are familiar with the Nokia is defeated examples, This paper will explore the mystery of the success of the Apple Corp, analysis of the impact of future Apple's mobile phone in China, as well as the Apple Corp's marketing strategy.

Key Words: Apple Company; strategy research; impact

Chapter I Introduction  1
11 General background
12 Need for the study 3
13 Purpose of the study 4
14 Terms and definitions  6
15 Organization of the thesis 6
Chapter II Literature Review 7
21 Previous studies concerning the same issues 7
22 Remaining problems 8
Chapter III Basic information of Apple company 8
31 Introduction of company 9
311 Definition of culture10
312 Corporate culture of Apple company11
ChapterIV Marketing strategy for apple company’s12
41 Marketing strategy analysis12
42 Marketing strategy disadvantages analysis 13
ChapterV Analysis of the reasons for Apple Company’s success 14
ChapterVI Suggestions for Apple company’s 15
ChapterVII Conclusion  15
61 Summary of the study 16
62 Suggestions for further research16
Works Cited17

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