沃尔玛在中国市场的营销策略分析

零售业是每一个行业的基础，所有的行业都在很大程度上依赖于零售业。随着时间的推移，零售业也在以惊人的速度快速发展，从小型到大规模。然而，中国和国外的发展情况不同。作为最大的零售连锁企业，沃尔玛在全球市场上已经获得了大量的客户，从其进入中国市场到现在，它已经成功地捕捉到了许多顾客的眼睛，在零售行业的成功是值得学习的。在下列情况下，细节将被跟踪。

关键词：沃尔玛；营销策略; 成功
Retail industry is the basis of every industry, all industries depend heavily on retail industry. With time goes on, retail industry also develops quickly from small scale to large scale with an alarming speed. However, the developing situation is different in China and foreign countries. War-Mart, as the biggest retail chain enterprise, has gained lots of customers’ heart in the global market, from its entrance into China market till now, it has successfully captured many customers’ eyes, the success of Mar-Mart inside the retail sector is worth of learning. In the following context, details will be followed.

Key words:Wal-Mart; Marketing strategy;success

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