eBay的网络营销策略分析

本文通过亿贝的在线拍卖，全面的服务模式，以及亿贝在使用软件方面的独到眼光的角度来阐述亿贝成为全球第一大网络市场的成功之道。亿贝是全球主要的拍卖网站,它通过“立即购买”键进行网上支付。首先，介绍亿贝的网络拍卖、在线支付和卓越的服务。另外，介绍了亿贝通过正确应用网络软件，使网页更易操作。文章通过亿贝多元的营销模式分析，从而对亿贝成为全球最大的网络交易市场进行了探究。本文简单的说，主要调查亿贝的营销模式和亿贝每天的全球变化。

关键词：网上拍卖.；营销模式；服务
Abstract
This paper focuses on the impact of the world’s biggest marketplace , online auction，comprehensive service model and use system. eBay is primarily an suction site, but through the“Buy It Now”option also functions as an online shopping mall. First, introduce eBay online auction，online payment and excellent customer service. The article also correctly applying the network system is introduced that makes a Web page much easier to operate. The thesis intends to use the eBay multivariate of marketing mode concepts towards the world’s biggest marketplace. This paper, in short, investigates those practices that distinguish eBay and why eBay matters both everyday and globally.

Key Words: Online auction；Marketing；services

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