分析微软公司保持市场主导地位的 策略

比尔.盖茨所创建的微软在过去的十年中改变了我们的生活和工作形态。微软一直被视为信息技术行业的领军公司;良好的企业管理，优秀的企业人才及快速危机处理能力。其庞大的销售市场份额使微软处于行业的主导地位。本文主要探讨了微软公司良好的信息管理策略以及企业雇员管理方式，作者采用问卷调查的形式，对微软公司30名员工进行测试，测试内容包含微软公司的企业文化，员工管理方式及信息管理方式等方面。并对不同岗位的企业员工进行采访。然后结合参考文献与网络资源进行总结分析。研究结果表明：（1）微软公司善于利用人才并具有开放性的企业文化；(2)良好的信息管理是微软公司保持市场主导地位的关键因素。

关键词：信息管理；企业管理；开放性企业文化

Abstract
In less than a decade, Bill Gates founded Microsoft that would define the world of technology and transform our lives. Microsoft, a landmark case of antitrust intervention in network industries, has a good command of management and a load of talent. A high-performance sales force is one of the most critical components of Microsoft. The present study mainly discusses the strategies of information management and the way of citizenship governance. The author adopted the questionnaire and carried out a test that includes corporate culture and corporate governance to thirty employees. The author made a correlation analysis of the questionnaire and literature. The results show as follows: (1) Microsoft is good at talent governance and has creativity corporate culture. (2) A good command of information is important to be succeed.

Key words：Information management; Corporate governance; Corporate culture

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