麦肯锡公司的市场战略分析

麦肯锡管理咨询顾问公司是全球最大的战略咨询公司，是世界级领先全球的管理咨询公司。该公司的使命就是帮助领先的企业机构实现显著、持久的经营业绩改善，打造能够吸引、培育和激励杰出人才的优秀组织机构。从优秀到卓越，麦肯锡靠的是有效的工作方法和高效的执行力。不论是公司或个人，学习麦肯锡的优秀工作方法，都能极大的提高效率和效能。其出色的领导和员工团队、成熟的管理模式都使得该公司的市场策略成为典范，值得新兴企业或个体团队学习和借鉴。本文将对麦肯锡公司及其价值观、成功的市场战略做一系统性的介绍和分析，以期对国内同行业企业及其个人管理起到启示和借鉴的作用。

关键词：麦肯锡价值观； 市场战略；麦肯锡方法; 管理模式；高效执行力
Abstract
McKinsey & Company is the world’s largest management consulting company whose mission is to help preeminent enterprises and organizations make significant and lasting improvements to their business performance and create excellent organizations being able to attract, cultivate and stimulate the talents. Based on effective working methods and efficient execution, McKinsey has developed better and better. By learning McKinsey's outstanding working methods, either companies or individuals can greatly improve efficiency and effectiveness. Both its excellent team and sophisticated management have contributed to the company’s market strategy to become a model, which is worth learning. This paper systematically introduces and analyzes the company’s values and its successful marketing strategy, aiming to give some management inspiration to similar domestic enterprises and individuals.

Key words: McKinsey’s values; marketing strategy; McKinsey’s methods; management mode; efficient execution

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