麦肯国际广告公司市场开发研究

摘  要
随着金融危机席卷而来，通过研究分析目前麦肯国际广告公司市场开发现状，说明了麦肯国际广告公司必须随着经济环境的变化做出相应的调整，进而分析了麦肯国际广告公司市场开发面临的问题，指出了其原因所在，并提出了对策和建议。
本文是根据麦肯国际广告公司市场开发进行研究，首先介绍了研究的背景与目的，及国内外研究状况，研究方法；其次，对市场开发进行概述；再次，介绍麦肯国际广告公司市场开发面临的问题，并对其进行分析；最后，提出了麦肯国际广告公司市场开发对策。
通过对麦肯国际广告公司市场开发的研究，可以看出在经济危机袭击全球的经济形势下，企业通过调整市场开发策略，才能有效的保留原有客户外增加新客户，增加企业盈利，使企业立于必败之地。

关键词：市场，开发，麦肯国际广告公司
Abstract
In the end of 2008 year, Financial crisis is coming，According to analysis the situation in Universal McCann Adverting company. It is proved that Universal McCann Adverting company must adjust the strategy in marketing development. Therefore, it is necessary to analysis the reason and provide the strategy for the status of company.
    This article reseaches according to the marketing development in the Universal McCann Adverting company. Firstly, explaining the background and the aim, and the sisuation of reseach in home and abroad.Secondly, summarize the marketing development.Thirdly, show the problem exist in the marketing development of Universal McCann Adverting company and then analyse.Finally, finding the way of the analyse.
After the research of the marketing development of Universal McCann Adverting company, we can see that the situation of Financial crisis, company must adjust the strategy that increase new client and add value. In order to keeping the winner station.

Key words：Market, Exploiture, Universal McCann Adverting.

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