我国企业绿色营销的现状与对策
摘要：营销是企业发展的战略措施，面对日益复杂的国际环境，我国的企业应该建立绿色营销模式。提高企业的主产工艺技术和改善我国绿色产品化的标准，才能适应新环境，提高我国企业的国际地位和国际竞争力，本文通过对“绿色营销”的含义、背景、在我国存在的弊端及发展前景，我国企业实施绿色营销的必要性，浅析我国绿色营销的弊端及对策，研究我国企业绿色营销的运作模式及发展趋势，总结出符合我国企业发展的经营之道“绿色营销”。
关键词：绿色营销；绿色产品；绿色价格
Study on status quo and strategy of China’s enterprise green marketing
Abstract：Marketing is the enterprise development strategy, facing the increasingly complex international environment, our country'senterprises should establish green marketing mode. To improve the enterprise keissler technology and improve our green productization standard, to adapt to the new environment, improve our enterprise's international status and international competitiveness, this paper, the meaning of "green marketing in China, background, the disadvantages and development prospects of enterprises in China, the necessity of the implementation of green marketing in China, analyzes the shortcomings and countermeasures of green marketing, research of green marketing of Chinese enterprises operation mode and development trend, summarizes the development of enterprises with business management product marketing" green ".
Keywords：green marketing；green products；green price
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