广东潮州陶瓷产业物流的现状与问题研究

摘 要
现代经济竞争中，有一个很重要的特点：产品的竞争逐渐向物流的竞争转变。陶瓷产品自然也不例外。文章试图运用物流学理论，立足广东潮州，从其现状分析陶瓷产业物流存在的问题，并相应提出陶瓷企业发展现代物流应采取的对策。陶瓷企业本身也应结合自身实际，整合内外资源，加强物流管理，提高企业竞争力。

关键词：陶瓷产业，物流管理，现代物流
Abstract
In modern economic competition ,there existed an very important feature: the competition of products gradually transforms into the competition of  logistics. Ceramic products is no exception. This article attempts to apply the logistics theory to analyze the current situation of logistics in ceramic industry in Chaozhou Guangdong, from which identify problems, and then propose countermeasures to the the development of modern logistics in ceramic enterprises. Ceramic enterprises should also combine their actual conditions, integrate internal and external resources in order to strengthen logistics management and improve enterprise competitiveness.
  
 Key words: Ceramic industry, logistics management, modern logistics

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