外资零售企业进入背景下我国零售业企业发展研究

摘 要： 我国继2004年对跨国零售公司实行全面开放，国际零售业巨头们纷纷抢占我国的零售业市场。本文分析论述了国际零售商进入中国市场的原因，及其对我国零售业和整个消费市场的影响。由于我国本土企业在经营理念、经验技术、规模优势等方面与老牌资本主义国家相对完善的经营管理体制方面无法与之比较，更则，随着国际知名企业在中国大地上的相继落户，我国零售企业面临着十分严峻的考验。还进一步分析研究了我国的本土零售企业面对强有力的竞争对手，应该如何把握自身的本土化优势，如何在竞争中成长，在竞争中寻求全新的发展道路。
关键词：消费市场；零售业；本土化；竞争

In the background of foreign retail enterprises into
China's retail development research

Abstract: Following the 2004 China on transnational retail companies fully opened, International retail giants have to occupy China's retail market. This paper analyzes exposition of the international retailers to enter the China market, and China and the entire retail consumer market. Because China's local enterprises in business ideas, experience and skills. scale advantages with the old capitalist countries relatively sound management system unmatched, the more it, With internationally renowned enterprises in the great land of China have been established, China's retail enterprises are facing a very severe test. Further analysis of our local retail enterprises face strong competitors, How should grasp their own localized advantage, how to grow up in competition, the competition for a new path of development.
Key words：Consumer market; Retail trade; Localization; Competition

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