中文摘要社交媒体的出现打破了互联网中以“信息”为中心的组织模式，转为了以“人”和“关系”为中心的新型网络。经历工业时代后，社会个体正重新回归群体关系的圈子。关系链成为推动网络社会发展变革的重要因素。而网络环境的变化必然带动整个营销环境的变化，我们需要作出积极地应对。在网络营销活动中，利用好关系型的社交媒体，实现关系链对营销的驱动，就成为当今营销的制胜之道。本文立足社交媒体的发展现状，利用社交媒体的传播特点，意图总结出一种新型的关系链营销模式，应用于商业活动中．同时本文也是作者对社会化网络发展的积
中文摘要
社交媒体的出现打破了互联网中以“信息”为中心的组织模式，转为了以“人”和“关系”为中心的新型网络。经历工业时代后，社会个体正重新回归群体关系的圈子。关系链成为推动网络社会发展变革的重要因素。而网络环境的变化必然带动整个营销环境的变化，我们需要作出积极地应对。在网络营销活动中，利用好关系型的社交媒体，实现关系链对营销的驱动，就成为当今营销的制胜之道。本文立足社交媒体的发展现状，利用社交媒体的传播特点，意图总结出一种新型的关系链营销模式，应用于商业活动中．同时本文也是作者对社会化网络发展的积极思考的结果。
关键词：社交媒体，关系链营销，网络营销
ABSTRACT
The emergence of social media changes the Internet organizational model from "information" into "people" and "relationship" as the center of the network. After the experience of the icy industrial age, every individual return to group relations. The relation chain of people in the network becomes the important promoting factor of net-society development. Also, changes in the network environment will inevitably bring changes in the marketing environment. We need to make positive response. In the network marketing activities, how to make good use of relational social media to promote marketing becomes the core question of finding the path to marketing victory. This article based on the current development of social media and the spread features of social media, intended to find a new marketing model, being applied to business activities. At the same time this paper is also an achievement of the author＇s positive thinking about the development of social network.
Key Words：
Social media，Chain marketing，E- marketing
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